Dec 25/Jan26 Aspire Magazine FULL Issue | Page 98

That is what helps you stand out as distinct from others who do what you do. That is what compels a client to want to work with you. It is also what helps you attract the clients that resonate with your beliefs and repel those that are not your ideal client. I’ d rather be talking to 25 people that are true potential clients than 100 people that aren’ t the right fit.

What do you believe about your industry or your niche that is different from what everyone else is saying? What bothers you about your industry? Where do you see areas that could be improved and how does your method improve them? What is your opinion on conventional wisdom in your niche?

These are all great questions to ponder to help you get clear on your beliefs.

Here is an example of my belief around visibility.“ I believe business owners all sound the same because we have spent years learning the same funnels, scripts, and cookie cutter tactics without regard for building a trusted client relationship. Clients are done with hype, manipulation, and transactional interactions. They have stopped listening.”