CLIENTS BUY BELIEFS.
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Step 2. Core Values
Understanding your core values is a key component of your point of view. Most likely, your values are the foundation of your beliefs. For example, if you hold the core value of family, your beliefs will all take that value into consideration.
You only need to identify your top three core values as a basis for your beliefs. They are often the“ why” you believe what you do, and it is important to communicate your values to your clients. This is another differentiation point that helps clients see how you are the right one to work with because you share similar values.
If you aren’ t clear about your top core values, I have a free Values Exercise I am happy to share with you. Simply email me with the word“ values” and I will email it to you.
Step 3. A Belief-based Point of View
Every thought leader needs a strong point of view. I’ ve met very few people who don’ t have a point of view. The difference here is that the point of view comes from their area of expertise and reflects your values and beliefs about your industry or niche. Your point of view is made up of your core values and your beliefs.
CLIENTS BUY BELIEFS.
They don’ t buy your products and services. They buy your belief in your products and services and how your conviction around how those products and services will help them solve their problem or accomplish their goal. When your belief is strong, it helps clients see you as an authority, influential, and as a leader.
BUSINESS, SUCCESS & MINDSET
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