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Most importantly, the problem must be a problem that is severe and urgent enough that people want to pay to solve it in the immediate future.
Are you clear on what problem you solve or what desire you help people achieve? Is it severe, urgent and top-of-mind for people? Can you clearly articulate it in simple language the people with the problem use to talk about it?
YOUR NICHE: YOUR LEARNED EXPERTISE
We all have expertise we learned through formal education or experience. We can share and even teach this expertise to help solve problems. But what you can do doesn’ t necessarily define your niche. Just because you know how to do something and can do it doesn’ t mean you want to.
I was taught accounting in college. I can do it. I’ m even good at it but I don’ t want to be
BUSINESS, SUCCESS & MINDSET
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