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an accountant. So, if someone comes to me looking for help to balance their books or do their taxes, I do not want to leverage my learned experience there. That is not my niche.
Most of us have many skills and can make a business out of several of them. How do you choose? I see many entrepreneurs choose based on what they can do. I think this is another place where we get confused about niche.
Choose your problem-based niche around your purpose and business genius, something you want to do, are passionate about that you are naturally an expert in.
There are many parts of your Human Design that give you insight here. Your Energy Type, Profile, Centers, all give us clues.
For example, Energy Types show us that...
• Manifesters can make transformations that really change people and are natural at helping people that are ready to transform.
• Generators go deep and help people gain mastery. They are great at helping people break through plateaus.
• Manifesting Generators are great at bringing things together and can help people make sense of things.
• Projectors have potent insightful advice and can be a huge help to people that are ready to listen.
• Reflectors encourage people to step into their higher purpose and can help people see themselves as if looking into a mirror.
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