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messaging to attract your ideal client. This is where the big difficulty lies for most Entrepreneurs going through this exercise and thinking that ideal client and niche are the same thing.
Your Niche has three parts: the problem you solve, your learned expertise, and your natural expertise which is what makes you unique and establishes why a client would want to work with you over a competitor.
who has the problem or desire and wants to pay you to solve it, not their personality characteristics.
It needs to be tangible. If you talk about good health, that is too broad. Focus on an aspect of good health like being unable to lose weight, or reducing blood pressure and getting off medication, real problems or desires that are top of mind for people. The best area to look for problems or desires revolves around time, money, health, relationships, security, and convenience.
YOUR NICHE: WHAT PROBLEM DO YOU SOLVE?
Your niche should focus on the problem you solve or the desire you make possible for your clients. The who part of Niche is
“ To attract clients you need to narrow in on one thing and make it crystal clear in your message to the people you are trying to attract so they will notice you.”
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