An Ideal Client is who you want to work with, and your Niche is better thought of as how you are here to serve and the problem you solve.
119
worry that we will miss opportunities if we talk about just one aspect of what we do.
The first step we can take to make this critical exercise easier is to break it apart and think of it as two separate things.
An Ideal Client is who you want to work with, and your Niche is better thought of as how you are here to serve and the problem you solve. Here’ s a breakdown to support you in understanding the difference between the two.
YOUR IDEAL CLIENT
Who do you want to work with? The missed element here is who you want to work with. What kind of people do you enjoy? You have the freedom as an entrepreneur to decide that for yourself. It is a choice, and you should make it consciously.
Who you want to work with should be defined by the qualities, characteristics and values people have. For example, you probably want people that will show up, do the work, pay for your services on time, be engaged,
and curious. It’ s more about their values and behaviors than it is about their hobbies, what magazines they read or how many pets they have. Think of character.
The best way to define this is to start with who you don’ t want to work with. Perhaps you don’ t want to work with someone who doesn’ t participate or isn’ t present during meetings. Make a list of the non-negotiable negative characteristics you don’ t want in any of your clients. From your list of negatives, turn the characteristics around to make them positive attributes. These are the nonnegotiable traits you want in an ideal client.
YOUR NICHE
Trying to niche solely on the characteristics of your ideal clients never gets your focus narrowed in like it needs to be for your
BUSINESS, SUCCESS & MINDSET
An Ideal Client is who you want to work with, and your Niche is better thought of as how you are here to serve and the problem you solve.
119