Apr/May 2025 Aspire Magazine FULL Issue | Page 118

118 www. AspireMAG. net | April / May 2025
BUSINESS SUCCESS withHuman Design

Finally Get Clear on Your Ideal Client and Niche with

BY NANCY OKEEFE

Nailing down your Ideal client and your niche is probably one of the most difficult things for entrepreneurs to do. Entrepreneurs are talented and can do many things very well. However, to attract clients you need to narrow in on one thing and make it crystal clear in your message to the people you are trying to attract so they will notice you. Marketing for everyone about everything usually gets you nothing!

This is a make-or-break business step.
Yet, we struggle with it because we want to serve everyone. We often suffer from the

118 www. AspireMAG. net | April / May 2025