118 www. AspireMAG. net | April / May 2025
BUSINESS SUCCESS withHuman Design
Finally Get Clear on Your Ideal Client and Niche with
BY NANCY OKEEFE
Nailing down your Ideal client and your niche is probably one of the most difficult things for entrepreneurs to do. Entrepreneurs are talented and can do many things very well. However, to attract clients you need to narrow in on one thing and make it crystal clear in your message to the people you are trying to attract so they will notice you. Marketing for everyone about everything usually gets you nothing!
This is a make-or-break business step.
Yet, we struggle with it because we want to serve everyone. We often suffer from the
118 www. AspireMAG. net | April / May 2025