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for its goal , is to become more fully what one inherently is . Wherever the Sun is in our birth chart , it is where our heart shines , where we sing our Song .
When we birth a business , we are giving expression to our Sun . By understanding in more depth the archetypal expression of our Sun Sign , we are gaining valuable insight into what are the gifts we have for the world , but also how our shadow is most likely to challenge us further into our heroic journey . The SUN is the true north of our business . The Sun illuminates our WHY for birthing a business , and it reveals the way to how we can best express this in the world .
WHAT DO THE OTHER PLANETS HAVE TO SAY ?
While the Sun is your CEO , it does have its court .
The other planetary archetypes have their gifts to share and ways to help us on our business journey . The birth chart itself , be that your own or your business ’ natal chart ( yes , you can have a chart for your business , as it is an entity , both legally and symbolically ), illuminates even further how you can understand the inherent archetypes of your life and business , and how they intersect .
THE MOON speaks to the needs of our clients , serving as our Client Relations . Understanding the Moon and its phases , also helps us gain a better understanding of our creative ebb and flow , and how we can best align with our inherent rhythm . The Moon speaks to our day-to-day processes , and understanding this rhythm , allows us to be on the driver ’ s seat of our business .
There ’ s a lot more to touch on about the Moon and the other planets . But to get you started , here are the key elements about the other planets and how they help you and your business .
MERCURY is our Public Relations connector . It sheds light on our communication style and how we connect with our market . Venus is our Business Attractor . She helps us define our products and services , and how we can best attract money to our business .
MARS is our Business Drive . It reveals how we deal with risk and take action . Jupiter is our Outreach Master , pointing us towards opportunities that would align with our business . Saturn is our Structural Coordinator , speaking to our business ’ foundations and systems . It teaches us about how we need to approach discipline , and quality in our business .
This is just a taste of how the other planets can help you navigate the journey of crafting an aligned , purpose-driven business . My invitation to you now is to start with your Sun Sign and see how it ’ s showing up in your business .
IN OTHER WORDS : WHERE IS YOUR SUN IN YOUR BUSINESS ?
VANESSA COUTO - Vanessa is a Life Purpose Coach and astrologer . In her work , she weaves mythology , fairy tales , Jungian psychology , and a good dose of practical and grounded common sense to guide her clients at their intersection of life purpose and livelihood . In addition to coaching , she teaches various classes and workshops . Learn more at www . vanessacouto . com .
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