When we are looking to do business , not in the usual way that has been done in the last couple of centuries as the advent of the Industrial Revolution has taught us , we have to look at different ways to craft and market our business , for we know that traditional marketing and advertising needs a revolution . It needs to shift its focus from a scarcity mentality and the rules of demand , to make way for self-expression of our inherent gifts , a sense of purpose and connection to meaning .

Astrology is a symbolic and archetypal language that has accompanied humanity ’ s evolution for eons . It is profoundly multilayered and complex , but it allows one an almost infinite amount of material to work with when birthing a business that is archetypally aligned . For this very reason , astrology ’ s symbolic language is a potent business ally . Astrology serves as our roadmap into the archetypal landscape .

Our starting point in this archetypal journey is through our SUN SIGN . In practical terms , astrology helps us navigate the business world , with its branding and marketing elements , much like the ancients navigated the oceans guided by the stars .

Our Sun and the sign it is in embodies our essential character . It symbolizes our path , goal and what is fundamental for our lives . It is how we express our creative yang aspect in the world . The Sun reflects how our consciousness expresses itself , speaking to our physical and spiritual vitality . Ultimately , the Sun reveals our path of self- realization ,