Be it a small solo business or a larger corporate venture , birthing a business is both a personal development and spiritual journey on steroids .

As more people are venturing into entrepreneurship for personal and financial reasons , we are seeing how starting a business is the quintessential post-modern heroic journey . This is especially true if it is a purpose-driven , heart-centered , or spirit-led business . In other words , businesses that go beyond just the bottom line of making money , but also carry the desire for meaning and creative , soulful expression .

The desire to create a business that meets at the intersection of purpose and livelihood adds a different dimension to this heroic journey because it also becomes a personal and spiritual development endeavor . This also brings forth questions around how to market , brand and relate to money in a way that looks to restructure our capitalist way of doing business . Even if when starting one isn ’ t aiming at transforming our capitalist system , one is at lease circulating the issue .

Whatever business one decides to birth , one element that will be brought into question is how does one address a burning question of our zeitgeist , which is the knowledge that we can ’ t continue to do business as usual , if we are to survive as a species .

There ’ s no denying the collective awakening , albeit at different levels of consciousness , around the need to bring into our livelihood and its various permutation a good dose

of spirit . Money shall not continue to be divorced from meaning , purpose , and spirit — neither will business .

C . G . Jung considered archetypes to be forms or images of a collective nature , spreading across geography and cultures . Archetypes show up in myth , tales , but also in our individual lives . The origin of our understanding of archetypes started with the Greek philosopher Plato . Plato spoke of ‘ elemental forms ’ or ‘ ideal forms ,’ and he saw them as IDEA structures that formed a template for our material reality . Before a tree is a ‘ tree ,’ it exists in its ideal form as a tree . So , the closer a physical tree is to its ‘ ideal form ,’ the stronger is its frequency and resonance .

BUSINESS , SUCCESS & MINDSET