Aspire Magazine: Inspiration for a Woman's Soul.(TM) Oct/Nov 2017 Aspire Mag Full Issue: Feminine Wisdo | Page 84
anywhere, often in the strangest of places.
(I don’t know about you, but my best ideas
seem to come when I’m in the shower — so
always keep a notebook handy, even if it’s on
the bathroom counter.) It’s best to keep your
posts non-political and non-controversial,
unless you can give a professional, factual
analysis (or you’re a political analyst).
I follow people I admire on social media.
When something strikes a nerve for me,
I note what it was about their post that
struck me. Sometimes these brain tickles
are just the thing to spark new ideas worth
developing.
3.
SHARE A STORY
Sharing a personal story is the perfect type
of post to build that “know-like-trust” factor.
A blog is just the place to be vulnerable
while building your brand. Open up and let
readers into your world with a short tale or
wacky thing that happened recently. Even
a quick but intriguing conversation you had
while waiting in line at the coffee shop can
be the start of a post. It’s relatable and real,
thus invaluable.
People love to know who you are and what
makes you tick. We all want to deal with
people who understand us. For additional
information on storytelling, here’s a post I
recently shared.
4.
WHAT’S NEW?
If you’ve created new products, programs,
or offerings, sharing the news on your blog
is an excellent marketing technique (a word
of warning: this type of post ought to be
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used sparingly lest you start to sound like
an infomercial). Here’s how I position new
offerings: I post news on my blog first and
then create a call-to-action to share at the
bottom of following posts.
If your company is growing, share post
highlighting your new staff member —
this goes far in building teamwork as
well as giving the impression of increase.
Pulling back the curtain on your business
makes an interesting “writes-itself” post.
What’s working for you? What apps have
you discovered? What would you do
differently?
Are you speaking anywhere or being
interviewed on a podcast? This type of
information can be parsed in several ways.
You could post about the facts (e.g., dates,
times, channels) or you could share a story
about the experience and what you learned.
5.
SCOUT OTHERS
As an entrepreneur, it’s a good idea to follow
other bloggers. Often what you read or watch
can inspire you to create your own spin on
a concept or thought. It’s a great way to get
those creative juices flowing.
www.AspireMAG.net | October / November 2017