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As a heart-centered, service-minded entrepreneur, you want to authentically connect with your ideal clients. In many circles, this is known as“ marketing.” Before you shudder and turn away, know you can market in a way that feels great to both your potential customer and you. One tool to create connection and value is publishing a blog.
I could spout off many statistics about why you ought to blog, but I won’ t. Why? Because I want to encourage you to dig deep and examine your“ WHY” and determine how you can share incredible resources and information with your ideal clients because that’ s just how you roll. At the end of the day, blogging demonstrates your authority and builds rapport with potential clients while keeping the current ones engaged. Your influence does matter!
But what do you write about? Most entrepreneurs struggle to keep the blog post ideas flowing( yes, even me). So here are six ways you can generate ideas for compelling posts:
1.
LISTEN TO YOUR AUDIENCE
What questions do your clients ask you the most? Jot these down and use them as seeds from which you can grow great posts. Chances are pretty good that you could easily make a list of at least four common questions without much thought. Boom! Just like that you have a month’ s worth of blog posts. And your customers told you exactly what they needed. Just by listening
A GREAT TOOL FOR POLLING YOUR READERS IS TO POST OPEN-ENDED QUESTIONS ON YOUR SOCIAL MEDIA ACCOUNTS, AND PAY ATTENTION TO THE RESPONSES.
to your clients, you can effectively answer their most burning questions.
A great tool for polling your readers is to post open-ended questions on your social media accounts, and pay attention to the responses. Are there trends? What interests your clients? Here’ s a ninja trick: you needn’ t ask questions solely related to your business. Asking your followers who they had their first crush on can lead to a deeper understanding of demographics and it just might spark an interesting twist on a topic near to your heart.
2.
WHAT’ S HOT – SOCIAL MEDIA
What’ s the latest buzz online and how can you draw a parallel to your business? Scour what’ s hot and capitalize.( I once wrote a blog on how listening to Ed Sheeran could improve your writing.) Keep your ears and eyes open, as inspiration can appear
BUSINESS, SUCCESS & MINDSET
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