92 www. AspireMAG. net | October / November 2016
Or written an email campaign with words that would never come out of your mouth?
I know I have!
The reason why these marketing tactics never sat right with you is because it wasn’ t a reflection of who you are.
Perhaps you implemented a marketing expert’ s formula that was supposed to bring you more web traffic, or more click throughs, or more sales.
Or maybe you thought your written content was supposed to sound stiff to portray a sense of professionalism on your part.
It doesn’ t matter. It’ s a normal part of your marketing journey. And now you’ re ready to embrace this …
If you held a mirror up to your marketing, you should reflect back.
Meaning, the reflection you see in that mirror is YOU – not some marketing guru’ s advice, not words you didn’ t mean and not some stiff formula that’ s like a square peg in a round hole. Here’ s what it should look like: Words you would actually say. Your imperfections. Knowing you’ re enough.
Here’ s the litmus test: Before you implement, ask yourself:“ Is this me?”
If yes, proceed. If no, then rework it until it is.
# 3: Your marketing must be about your ideal clients.
You’ re here to serve – not yourself – but those you are destined to help, right?
Many purpose-driven entrepreneurs have no problem with this concept, but here’ s where the rub occurs:
If my marketing is about“ them,” then why are you proposing that my marketing be authentic, which is really all about ME?
It’ s a fair question. Let me break it down for you:
Your marketing is a reflection of your Authentic Self. That means your marketing must align with you – not some disingenuous formulas or marketing tactic. If something feels out of whack with your marketing, it’ s out of whack. Being authentic means you’ re not afraid to change it.
Your marketing is a way for people to get to know you. People buy from those they trust. If you’ re marketing authentically, they will get to know and trust you. This is especially helpful if you’ re running an online business where you don’ t have the opportunity to connect with your ideal clients face to face.
92 www. AspireMAG. net | October / November 2016