Aspire Magazine: Inspiration for a Woman's Soul.(TM) Oct/Nov 2016 Aspire Mag Full Issue | Page 90
Authenticity
and Your Marketing
BY JILL CELESTE, MA
H
ave you ever heard experts suggest you market authentically?
Or use your authentic voice? Or perhaps show your Authentic Self?
What does all of this even mean?
The word “authenticity” gets thrown around like some kind of marketing
buzz word, which is bothersome because being authentic is not
a trend that will flitter away in a few months. Furthermore,
marketing experts (including myself) need to do a better
job explaining the connection between marketing and
authenticity.
I’ll be honest, though: I wasn’t really sure how to explain
the connection between authenticity and marketing
– at least not in terms that show the brevity of this
connection.
Then I read a book by Brené Brown.
In her book, The Gifts of Imperfection: Let Go
of Who You Think You’re Supposed to Be and
Embrace Who You Are, Brene Brown devotes a
whole chapter to authenticity.
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www.AspireMAG.net | October / November 2016