Aspire Magazine: Inspiration for a Woman's Soul.(TM) Dec/Jan 2018 Aspire Mag Full Issue: Taking Time fo | Page 88

HERE’S THE BIGGEST PARADOX OF OUR ENTREPRENEURIAL WORLD: EXPERT STATUS IS SOMETHING YOU CHOOSE, NOT SOMETHING THAT’S GIVEN TO YOU. turn on my visibility like a light switch. Then, once the world could finally see all I had to offer, I would be miraculously catapulted into stardom in my field, where I’d find happiness, life balance, endless abundance, and everything I ever wanted. I just had to be good enough, for long enough, for that Expert Fairy to notice me. Then, poof! Success! Expert Status! Validation! (Bet you can’t guess how THAT worked out.) I know that many of us have been in this place. We think we need a fancy title or 30,000 Facebook fans to be certifiably great at what we do. We think that if we aren’t instant New York Times best-sellers, our book is a failure. We think that if our next course launch doesn’t break seven figures, we must be doing something wrong. We have all of these outward measures of success, and all of them depend on other people validating the worth of our work. We see people who have “made it” as somehow better than we are, with a bigger purpose and more to offer. Every time we wish for others to make us bigger, we feel smaller. I call this “Shark Tank culture”; a false, cultivated need to have someone “bigger” than you determine your worthiness to be seen, shared, and liked. The problem is, worth that’s bestowed by someone else is as fickle 88 as a Twitter trend; it never puts down deep roots, and can easily be usurped by the Next Big Thing. The trouble with this mentality isn’t that it pushes us to do more and better work. Constant improvement is a hallmark of greatness in any field. No, the issue with waiting for the Expert Fairy (or Shark Tank, or whatever) is that, by waiting and wishing and hoping instead of doing and planning and learning, you’re not acting like the expert you want to be. You’re acting like a damsel in distress, waiting for a magical rescue. Here’s the biggest paradox of our entrepreneurial world: expert status is something YOU choose, not something that’s given to you. When I finally realized that the Expert Fairy wasn’t going to come along and pluck me out of my dollars- per-hour freelancing work, it was like a revelation. I wasn’t working in near- invisibility because I wasn’t good enough to be noticed, but because I CHOSE to play small in my business―and because, secretly, I was afraid to claim the mantle of visibility I’d been telling myself was my due. Once I really understood that, big things started to happen. It takes only two things to be an expert in your field. Experience and know-how, so www.AspireMAG.net | December 2017 / January 2018