Dec24/Jan25 Aspire Magazine FULL Issue | Page 114

Your Impact Essence is about your VISIBILITY and reveals qualities about yourself you can leverage around how you should show up in the world to be most effective , to be seen powerfully as your true self .

This is an important piece of building know , like , and trust to break down the barriers people may feel around doing business with you before they even get to know you .

Impact also speaks to your EXPRESSION or your communication superpower and how you are designed to powerfully express yourself . This is key to putting your essence into your marketing and your messaging .

Impact also gives you insight into your IMPRESSION or how others perceive and receive you naturally , what they feel about you without you trying to create a persona that equates to wearing a mask .

This is the first impression you make . First impressions can be lasting so it is important to understand yours , put your best foot forward , and make sure it is authentic . Again , think build trust .

Finally , impact shows you your LEADERSHIP , meaning the key to your notoriety and visibility on a larger scale . What are you naturally known for ? What do people naturally look to you for ? This is an intrinsic quality and has very little to do with what you do but everything to do with how you are .

Your Growth Essence is how you are naturally wired for abundance . And yes . Everyone is wired for abundance . It encompasses your BRAND or how you can communicate your authentic self through your business and inject more of you into your business identity through the spoken and written word .

Your growth essence helps you understand your ATTRACTION or what clients see in you that they are drawn to naturally , so you don ’ t have to keep pushing and hustling in a way that doesn ’ t feel good to attract clients .