93
clients. This is a subtle switch from the“ here’ s what I’ m all about” to“ here’ s why you should care.” Brené Brown has a great mantra by which she lives,“ Don’ t shrink, don’ t puff up, stand in my sacred ground.” How can you be authentic without shrinking or puffing up, while honoring yourself and your experience?
10. Would You Read It?
Finally, re-read what you wrote. Share a draft with two or three trusted readers. How do they respond? They may even give some insight into the way you operate that you may not have even been aware of. If they do, incorporate those details.
Here are brief examples of a sucky bio and a riveting one:
Sucky Bio:
Jane Flugel graduated summa cum laude from Florida State University with a degree in psychology. After working in the corporate world for 27 years as a clinical psychologist, Jane launched her own coaching business, HeadShrinkers, which helps middle-aged women tap into their power and take decisive action.
Compelling Bio:
When Jane Flugel rappelled down the side of Mount Rushmore and felt a burst of adrenaline, she knew she could no longer be held captive by“ The Man.” Shedding her clinical psychology practice of 27 years, Jane launched HeadShrinkers, a private coaching business which supports middle-aged women transitioning from“ meh” to“ Shazam!”
It’ s time for you to take action. How can you“ un – suckify” your bio?
Download my FREE, no opt-in required,“ How to Get Noticed” guide, which includes detailed instructions for writing your sparkling bio.
Read Online!
Deborah Kevin- Deborah Kevin( pronounced“ key-vin”) loves helping heart-centered entrepreneurs attract their ideal clients and grow their businesses by creating and implementing a compelling blog strategy. A graduate of State University of New York at Geneseo, Stanford University and a Penn State University alumnus, Debby is an associate editor with Inspired Living Publishing and a former editor of the Little Patuxent Review. She’ s a member of the Association of Writing Professionals. Her passions include travel, cooking, hiking, and kayaking. Her inprocess novel, Finding Grace, is under revision. She resides in Maryland with her family. Visit www. DeborahKevin. com to learn more and to download your free eGuide, 5 Steps to Publishing Client-Attracting Posts.
BUSINESS, SUCCESS & MINDSET
93