Aspire Magazine: Inspiration for a Woman's Soul.(TM) Feb/Mar 2019 Aspire Magazine Full Issue | Page 77
Now, just to be clear, love-based doesn’t
mean you don’t feel fear-based emotions—
on the contrary people who have embraced
love-based businesses and lives in fact DO
fully feel all emotions, whether love-based
or fear-based. There IS definitely a place for
fear-based emotions in our human existence,
so rather than fight the fear-based emotions,
you feel them and let them move through
you. Feelings just want to be felt after all.
How you bring your
clients into your
business really sets
the stage of the
future relationship
not only with those
particular clients but
also future clients.
A lot of what we consider traditional business
is built on a foundation of fear (actually a lot
of traditional things are built on fear). The
reason this happens is because in a lot ways
fear is easier. Many, many folks live their lives
being controlled in some way by fear-based
emotions. Either consciously —they’re angry/
depressed/grieving/judgmental/fearful/
worrying/unhappy/etc., or it’s unconscious—
when they feel an uncomfortable emotion,
they run away from it, bury it, hide from it, etc.
(Think about all the things that happen when
someone get upset — they start a fight, take
a drink, overeat, go shopping, gossip, etc.)
So, if fear-based emotions are controlling
your behavior, it’s going to be very difficult to
build anything love-based.
You can choose to build your business on
a foundation of love or you can build your
business on a foundation of fear. That’s the question I explore in my Love-
Based Business series of books. For
myself, I feel like if you want to have a love-
based business, then every aspect of your
business should be love-based—including
and especially your marketing and your
copy. How you bring your clients into your
business really sets the stage of the future
relationship not only with those particular
clients but also future clients. (Also, note that
part of being love-based means not only are
you inviting your clients in with love-based
emotions but that YOU also love what you
created — you love your marketing, your
copy, your business, etc.)
So, what does it mean to build a business
on a foundation of love? And when you do bring in your clients with
love, I feel that over time you’ll create a
And, because folks who have embraced the
love-based way do feel fear-based emotions,
it also means they aren’t controlled by them.
It’s when you try not to feel the fear-based
emotions are when they control you.
The bottom line is that you have a choice.
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