Now, don’ t get me wrong. I do subscribe to the abundant mindset philosophy that there’ s always more than enough for everyone. And I think it’ s amazing that coaching is such a fast-growing sector.

But, the numbers don’ t lie. You can no longer ignore just how many coaches are out there and the raw truth that if you don’ t figure out how to stand out, you’ re going to get lost in the sea of sameness.

So, what’ s a coach to do?

Per the Google results above, it’ s not enough anymore to just pick a niche. You’ ve got to establish a specialty within that niche. That means understanding exactly who you are serving. If you think you can help everyone you’ re in trouble, because when you try to do that you end up writing generic copy and creating generic packages that appeal to no one.

Instead, get very specific about who you want to serve. Walk a mile in their shoes. What’ s their big problem? How are you going to help them solve that problem so they can achieve the results they want? When you can answer these questions with precision, you can position yourself as an expert specialist whose message and offerings will resonate with your audience.

I talk to a lot of coaches and consultants, and nearly always when they’ re not signing clients, they immediately think they’ ve got to lower their prices or start creating more programs. Hey, I get it – it’ s that annoying voice of doubt that creeps in when things aren’ t going so well.

Stop listening to that voice because when you decide to charge $ 397 for your latest program, you are undervaluing yourself, you have to work even harder to sell enough spots to make any real money … and your clients probably won’ t get the results because they’ re not that invested.

Instead, simplify. Get laser-focused on providing a signature program at a premium price so you can work with fewer clients, make more money, and get your clients better results.

BUSINESS, SUCCESS & MINDSET