Aspire Magazine: Inspiration for a Woman's Soul.(TM) Aug/Sept 2017 Aspire Mag Full Issue | Page 92
So many of us are passionate and
enthusiastic. We have powerful gifts and
big dreams, we have great ideas we want
to share with the world. It takes all of these
elements to get us off of the ground but we
will fail miserably if we are not meeting a
need for a specific group of people.
To be visionary is to find the place where
your passion and the world’s hunger meet,
as Fredrick Buechner says. You can’t feed
hamburgers to a crowd of vegetarians.
Think paper clips and Post-It notes, two
revolu¬tionary products that simplified our
life. Think Chicken Soup for the Soul that
fed us powerful, positive stories we didn’t
even know we needed. Where can you be
more visionary?
Practical Action Step: You
may not think you are a visionary
thinker but I bet that you are.
As human beings we all have
the capacity to be innovative,
imaginative and creative. Start
looking for ways that you can be
of service to your community.
Where could you be serving
them differently than anyone
else? Also start looking, listening
and dreaming of ideas, keep a
journal of your insights. The more
we practice brainstorming and
creative problem solving, the more
visionary we become.
cook or dig in the garden although these are
all fun activi¬ties. Creativity in business is
about two things: offering information and
ideas in new ways that people have not
experienced before and problem solving.
Something the visionary knows is that you
can sell the same product as someone else,
but you have to do it in a way the looks, feels,
smells, sounds and tastes different. Have
you looked in the freezer aisle lately at how
many different brands of vanilla ice cream
that you can buy? Not all vanilla ice cream is
created equal, neither is chocolate or butter
pecan or other popular flavors. When I think
of ice cream, I think of two brands that stick
out for me: Bluebell Ice Cream which is a
Texas-made product and Ben & Jerry’s.
They are both memorable for their marketing
and for making themselves appear unique
in a very crowded marketplace.
Think Chick-fil-A and their cow campaign.
Who doesn’t giggle and smile when they see
a commercial or billboard with cows holding
up “Eat more chikin” signs? The cows
even have their own names and website
biographies. Where can you be creative in
your marketing, messag¬ing and delivery of
your products?
3. BE CREATIVE
We talked about being visionary now let’s
talk about creativity. When I say be creative,
I am not saying go take a painting class,
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Also, where can you be creative in your
problem solving? Not every problem gets
solved the same way. We will not get new
www.AspireMAG.net | August / September 2017