Aspire Magazine: Inspiration for a Woman's Soul.(TM) Apr/May 2018 Aspire Magazine Full Issue | Page 89
There’s no denying the collective awakening,
albeit at different levels of consciousness,
around the need to bring into our livelihood
and its various permutation a good dose
of spirit. Money shall not continue to be
divorced from meaning, purpose, and spirit
— neither will business.
What are archetypes and
why do they matter for our
business?
C.G. Jung considered archetypes to be
forms or images of a collective nature,
spreading across geography and cultures.
Archetypes show up in myth, tales, but
also in our individual lives. The origin of our
understanding of archetypes started with
the Greek philosopher Plato. Plato spoke
of ‘elemental forms’ or ‘ideal forms,’ and he
saw them as IDEA structures that formed a
template for our material reality. Before a tree
is a ‘tree,’ it exists in its ideal form as a tree. So
the closer a physical tree is to its ‘ideal form,’
the stronger is its frequency and resonance.
When we are looking to do business, not
in the usual way that has been done in the
last couple of centuries as the advent of the
Industrial Revolution has taught us, we have
to look at different ways to craft and market
our business, for we know that traditional
marketing and advertising needs a revolution.
It needs to shift its focus from a scarcity
mentality and the rules of demand, to make
way for self-expression of our inherent gifts, a
sense of purpose and connection to meaning.
This is where the ancient
language of astrology
comes in.
Astrology is a symbolic and archetypal
language that has accompanied humanity’s
evolution for eons. It is profoundly multi-
layered and complex, but it allows one an
almost infinite amount of material to work with
when birthing a business that is archetypally
aligned. For this very reason, astrology’s
symbolic language is a potent business ally.
Astrology serves as our roadmap into the
archetypal landscape.
Our starting point in this archetypal journey
is through our SUN SIGN. In practical terms,
astrology helps us navigate the business
world, with its branding and marketing
elements, much like the ancients navigated
the oceans guided by the stars.
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The desire to create a business that meets
at the intersection of purpose and livelihood
adds a different dimension to this heroic
journey because it also becomes a personal
and spiritual development endeavor. This
also brings forth questions around how to
market, brand and relate to money in a way
that looks to restructure our capitalist way of
doing business. Even if when starting one
isn’t aiming at transforming our capitalist
system, one is at lease circulating the issue.
Whatever business one decides to birth, one
element that will be brought into question is
how does one address a burning question of
our zeitgeist, which is the knowledge that we
can’t continue to do business as usual, if we
are to survive as a species.